PAR Technology to Acquire Bridg, Bringing Loyalty and Non-Loyalty Data Together for Smarter Retail and Restaurant Activation
PAR Technology Corporation (PAR)
Last par technology corporation earnings: 3/12 04:05 pm
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Source: Business Wire
Acquisition will accelerate PAR’s roadmap for consumer data, loyalty, and media innovation NEW HARTFORD, N.Y.--(BUSINESS WIRE)--PAR Technology Corporation (NYSE: PAR), a leading global foodservice technology provider, today announced that it has agreed to acquire the identity resolution and shopper intelligence platform Bridg, a division of Cardlytics, Inc. (NASDAQ Global Market: CDLX). The transaction is structured as an acquisition of substantially all Bridg assets. The purchase price is $27.5 million, subject to purchase price adjustments with a maximum total purchase price of $30.0 million, and is payable in shares of PAR Technology common stock. PAR Technology will also assume certain liabilities associated with the acquired assets. The transaction is expected to close in the first quarter of 2026, subject to customary closing conditions.Bridg’s proprietary Identity Resolution (IDR) platform converts in-store transactions into enriched customer profiles, uncovering previously
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News
- Netchex and PAR Deliver Connected POS, Payroll & HR Platform for Multi-Location and QSR Restaurants [Yahoo! Finance]Yahoo! Finance
- PAR Technology (NYSE:PAR) had its "buy" rating reaffirmed by analysts at BTIG Research. They now have a $60.00 price target on the stock.MarketBeat
- PAR Technology to buy Bridg to unite loyalty and in-store data [Yahoo! Finance]Yahoo! Finance
- PAR Technology to Acquire Bridg, Bringing Loyalty and Non-Loyalty Data Together for Smarter Retail and Restaurant Activation [Yahoo! Finance]Yahoo! Finance
- 2 Services Stocks to Target This Week and 1 We Turn Down [Yahoo! Finance]Yahoo! Finance
PAR
Earnings
- 11/6/25 - Beat
PAR
Sec Filings
- 1/26/26 - Form 8-K
- 1/15/26 - Form 8-K
- 1/7/26 - Form SCHEDULE
- PAR's page on the SEC website