Companies can now claim ‘no artificial colors' if they add plant-based color to food [Los Angeles Times (CA)]
PepsiCo, Inc. (PEP)
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Source: Los Angeles Times
The agency announced Thursday that food labels may claim to have “no artificial colors” when they are free of petroleum-based dyes, even when they contain dyes derived from natural sources such as plants. In the past, the FDA has allowed companies to make those claims only when products “had no added color whatsoever,” the agency said in a statement. The move is another step toward the Trump administration's aim to phase out synthetic dyes from the nation's food supply. In a joint statement, Health Secretary Robert F. Kennedy Jr. and FDA Commissioner Marty Makary said the move would encourage companies to switch to natural rather than synthetic colors if they can claim their products contain no artificial colors. “We are taking away that hindrance and making it easier for companies to use these colors in the foods our families eat every day,” Makary said in a statement. Kennedy and Makary have urged U.S. companies to voluntarily remove synthetic dyes from their products — and
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News
- PepsiCo, Inc. (NASDAQ:PEP) Just Reported And Analysts Have Been Lifting Their Price Targets [Yahoo! Finance]Yahoo! Finance
- Companies can now claim 'no artificial colors' if they add plant-based color to food [Yahoo! Finance Canada]Yahoo! Finance Canada
- PepsiCo (NASDAQ:PEP) had its price target raised by analysts at Evercore ISI from $152.00 to $165.00.MarketBeat
- PepsiCo (NASDAQ:PEP) had its price target raised by analysts at HSBC Holdings plc from $152.00 to $175.00. They now have a "hold" rating on the stock.MarketBeat
- Super Bowl Gatorade bath, explained: A history of the featured colors [USA TODAY]USA TODAY
PEP
Earnings
- 2/4/26 - Beat
PEP
Sec Filings
- 2/5/26 - Form 424B2
- 2/5/26 - Form FWP
- 2/4/26 - Form 424B2
- PEP's page on the SEC website