Super Bowl Gatorade bath, explained: A history of the featured colors [USA TODAY]
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Source: USA TODAY
At the conclusion of the Super Bowl , the winning coach achieves both goals simultaneously. The Gatorade bath, or shower, has become a tradition to celebrate the triumph of winning the biggest game in football. Drenched in a beverage designed to hydrate, the practice has evolved beyond the celebration and into a new market – gambling. Betting on the Gatorade color has become a way for countless people to wager on the Super Bowl, serving as one of the most popular novelty prop bets every year. There is no rhyme or reason to the color that ends up on the winning sideline, but that doesn't stop fans from playing the game of chance. Here's how the NFL's Gatorade tradition was born, the odds for the prop bet in Super Bowl 60 and which one we're throwing some spare change down on this year. Super Bowl Gatorade history Initially done in the 1980s, the Gatorade bath is most often associated with the New York Giants . Performed by Jim Burt, a defensive tackle for the team, he dumped
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- Companies can now claim 'no artificial colors' if they add plant-based color to food [Yahoo! Finance Canada]Yahoo! Finance Canada
- PepsiCo (NASDAQ:PEP) had its price target raised by analysts at Evercore ISI from $152.00 to $165.00.MarketBeat
- PepsiCo (NASDAQ:PEP) had its price target raised by analysts at HSBC Holdings plc from $152.00 to $175.00. They now have a "hold" rating on the stock.MarketBeat
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