Gatorade’s new Gx Sweat Patch tests your sweat for smarter hydration [The Verge]
PepsiCo, Inc. (PEP)
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Source: The Verge
Gatorade is today releasinga new fitness wearableThe sweat patch is applied to your left inner arm before a workout and slurps up sweat as you move, funneling the fluid through a color-changing channel on the patch. After you’re done working out, you use the Gx App to scan the patch. Gatorade says it’s able to offer insights on how much body fluid was lost and how much sodium needs to be replenished (presumably with Gatorade) to recover efficiently.The Gx app scans the sweat patch to generate a “sweat profile”.Image: GatoradeThe Gx app also attaches these hydration insights to specific workouts, so you should theoretically have a recommendation of how much to drink before, during, and after every 10-mile run you do, if you’ve created a sweat profile for it in the app.Even with all of the polished Gatorade branding, $25 for a package of two patches puts the individual price around $12.50, which seems high considering a patch can only be used once. Gatorade imagines using a patch for ea
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