Michael Jordan docuseries 'The Last Dance' is more than a TV show. It's a cultural event [Los Angeles Times (CA)]
PepsiCo, Inc. (PEP)
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Source: Los Angeles Times
In 1998, on the home stretch of his sitcom’s final season, Jerry Seinfeld submitted to a courtside interview about the era’s premier sporting dynasty. “The similarity between ‘Seinfeld’ and the Bulls?” he repeats for the camera, before heading to the locker room to greet the game’s star, Michael Jordan. “The show of the ‘90s, the team of the ‘90s.” By the time spring turned to summer, his comparison would be borne out: Love it or hate it , the series finale of “Seinfeld” became an epochal TV event ( 76.3 million total viewers ), and Jordan led Chicago to its sixth NBA championship in eight seasons before retiring, not for the last time, at age 35. While it’s the latter that forms the backbone of Jason Hehir’s extraordinary new docuseries “The Last Dance” — a co-production of ESPN, the worldwide leader in sports, and Netflix, the worldwide leader in just about everything else — it’s the series’ attention to Jordan’s place in the broader cultural firmament that suggests its ambition, an
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