TULA Skincare Leverages UserTesting to Help Boost Conversion Rates by 300% with Innovative Shade Finder Tool [Yahoo! Finance]
Procter & Gamble Company (The) (PG)
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Source: Yahoo! Finance
SAN FRANCISCO, March 28, 2024 BUSINESS WIRE UserTesting , a SaaS leader in experience research and insights , today announced customer TULA Skincare boosted conversion rates by 300 percent with the UserTesting® Human Insight Platform. The research and design teams at TULA benefited from the rich human insights collected through the UserTesting platform to design, build, and launch a new shade finder tool on its website. TULA Skincare faced a significant challenge with the launch of "Radiant Skin," a skin tint available in 30 diverse shades. The company needed to ensure customers could easily find their perfect shade online, a crucial factor for success in the makeup-skincare hybrid category. In the lead up to the Radiant Skin Tint launch, the company utilized UserTesting's platform to help evaluate its Figma prototypes, employing a unique approach that centers directly on human insights. By engaging actual users in the development process, TULA was able to significantly enhance the
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PG
Earnings
- 4/19/24 - Beat
PG
Sec Filings
- 4/25/24 - Form 144
- 4/24/24 - Form 4
- 4/24/24 - Form 424B5
- PG's page on the SEC website