Veteran ad executive installed as BET president in Paramount shake-up [Los Angeles Times (CA)]
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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Source: Los Angeles Times
“For nearly four decades, Louis has been instrumental in driving BET's success and cultural influence,” George Cheeks, Paramount's head of TV Media, including CBS, wrote in a staff note announcing a leadership switch at the network dedicated to Black culture. “His deep experience and proven track record position him to expertly guide the brand into its next era.” Carr will succeed Scott M. Mills, who announced Wednesday that he was stepping down after 23 years at the network including four as chief executive of the BET Media Group. Mills spearheaded the creation of the BET+ streaming service to expand the reach of the network's programming as well as the formation of BET Studios, which struck partnerships with such A-list creators as Kenya Barris and Rashida Jones. Paramount has been restructuring divisions and slicing costs since tech scion David Ellison and his family bought Paramount in August . Ellison and executives representing investment partner RedBird Capital Partners
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