What We Can Learn From Telcos About Brand Strategy [Forbes]
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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Source: Forbes
What We Can Learn From Telcos About Brand Strategy Getty Multibrand approaches are a long-standing marketing trend, particularly for direct-to-consumer companies, as it offers the opportunity to target multiple customer segments more personally within a market. Some companies are well known by their connection to their parent brands, such as Ralph Lauren’s Polo or Toyota’s Lexus, while brands like Crest and Gillette are arguably much bigger household names than parent company Procter & Gamble. This multibrand strategy is taking on new meaning in the digital landscape as brands grapple with how to stay relevant in highly saturated markets. As more digital-first companies dominate their respective industries, covering everything from retail (Zappos, Amazon) to transportation (Uber, Lyft) to hospitality (Airbnb) and payment services (PayPal, Venmo), these companies are having a profound effect on traditional brands. Specifically, we’re seeing legacy companies choosing to create their own
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Earnings
- 4/19/24 - Beat
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Sec Filings
- 4/25/24 - Form 144
- 4/24/24 - Form 4
- 4/24/24 - Form 424B5
- PG's page on the SEC website