Cresta Bolsters Executive Team With New CMO [Yahoo! Finance]
PORSCHE AUTOMBL UNSP/ADR (POAHY)
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Source: Yahoo! Finance
April 17, 2024 /PRNewswire/ -- Cresta , the end-to-end generative AI platform for contact centers, today announced Russell Banzon as its new Chief Marketing Officer. With extensive background and experience accelerating high-growth startups, Banzon will lead Cresta's brand, demand, and communications initiatives. "Cresta is reinventing the way businesses interact with their customers through enterprise-grade generative AI," said Banzon. "In many ways, Cresta's AI-powered technologies feel like magic, and continue to set the pace for innovation in this industry. In this role, I look forward to driving increased growth and helping our customers drive greater revenue, productivity, employee engagement, and customer satisfaction." Banzon joins Cresta from Gong, where he previously served as Vice President of Marketing, driving the marketing engine through hyper growth. Prior to Gong, Banzon led demand generation at Talkdesk as Global Head of Demand Generation. In addition to his ope
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