Kering: Kering and L'Oréal complete their strategic alliance [Yahoo! Finance]
KERING SA UNSP/ADR (PPRUY)
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Source: Yahoo! Finance
PRESS RELEASE March 31, 2026 KERING AND L'ORÉAL COMPLETE THEIR STRATEGIC ALLIANCE Kering and L'Oréal announced today the finalization of their strategic partnership in beauty under the terms disclosed on October 19, 2025, following approval from competition authorities. The finalized agreement confirms L'Oréal's acquisition of Kering Beauté, including the House of Creed, and the signing of beauty and fragrance licenses for iconic Houses of Kering. Kering and L'Oréal are also continuing to explore development opportunities in the fields of wellness and longevity through a joint venture. “Our strategic alliance with L'Oréal marks a decisive step forward for Kering,” said Luca de Meo, CEO of Kering . “By leveraging L'Oréal's unmatched expertise in the beauty sector, we are opening a new phase of acceleration for the development of fragrances and cosmetics for our Houses, among the most iconic in the world. This long-term partnership will enable us to fully realize their potent
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