Publicis acquires AdgeAI to sift quality creative from content glut [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
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Source: Yahoo! Finance
This story was originally published on Marketing Dive . To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter Dive Brief: Publicis Groupe has acquired the artificial intelligence-powered creative measurement and analytics startup AdgeAI, according to a press release . Financial terms of the transaction were not disclosed. AdgeAI's offerings will be integrated into Publicis' global production platform to help clients try and predict which creative and video assets will perform well. These insights will be delivered earlier in the campaign lifecycle, allowing for more real-time optimization. Publicis wants to cater to marketers that are wrestling with a higher volume of content and struggling to preserve quality amid the glut, a trend that has been exacerbated by generative AI. The deal is part of a larger strategy that has seen Publicis sharpen its AI know-how. Dive Insight: AdgeAI leverages AI to assess how different creative elements c
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