What Marketers Can Do to Improve the Fragmented Patient Journey [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Yahoo! Finance
This post was created in partnership with PulsePoint AI and digital search are fundamentally changing the patient journey. Before a patient even sees a doctor, they have often encountered a mountain of health information that can be as helpful as it is confusing. When what they find online conflicts with what a clinician says in person, credibility begins to erode. During an ADWEEK House panel co-hosted with PulsePoint, industry leaders discussed how to align healthcare and marketing teams around a shared story. The goal is to build a cohesive ecosystem where patient and provider experiences are synchronized across every touchpoint. The chaos of the health journey Konrad Gerszke, CEO of PulsePoint, set the stage by describing the often-contradictory experience of a patient in the digital age. He noted that the disconnect between online search and clinical advice can actually lead to worse health outcomes. "If you are a patient, oftentimes you research a health condition for
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