Pernod Ricard Selects Publicis Santé as Lead Media Agency Across North America [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
Company Research
Source: Yahoo! Finance
media strategy by consolidating its U.S. and Canadian media business under a single agency partner. Publicis Santé, a bespoke unit within Publicis Media, has been appointed the lead media agency for both Pernod Ricard USA and Corby Spirit and Wine Limited, building on a successful U.S. partnership established in 2022. This move reflects Pernod Ricard's ambition to elevate media as a strategic growth driver through advanced targeting, personalization, and data-driven insights. Over the past few years, Pernod Ricard has transformed media into a true growth lever, building internal capabilities that deliver precision planning, full-funnel engagement, and measurable ROI. These efforts have driven tangible improvements in return on media investment and in media effectiveness. As the media landscape continues to evolve — marked by platform proliferation, retail media growth, and convergence of brand and performance — Pernod Ricard is committed to staying ahead by deepening connectivity ac
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