Okay, I'm slightly less mad about that ‘Magnificent Ambersons' AI project [TechCrunch]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: TechCrunch
was skeptical . More than that, I was baffled why anyone would spend time and money on something that seemed guaranteed to outrage cinephiles while offering negligible commercial value. This week, an in-depth profile by the New Yorker's Michael Schulman provides more details about the project. If nothing else, it helps explain why the startup Fable and its founder Edward Saatchi are pursuing it: It seems to come from a genuine love of Welles and his work. Saatchi (whose father was a founder of advertising firm Saatchi & Saatchi) recalled a childhood of watching films in a private screening room with his “movie mad” parents. He said he first saw “Ambersons” when he was twelve. The profile also explains why “Ambersons,” while much less famous than Welles' first film “Citizen Kane,” remains so tantalizing — Welles himself claimed it was a “much better picture” than “Kane,” but after a disastrous preview screening, the studio cut 43 minutes from the film, added an abrupt and unconvi
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