Snapchat Shares Data on the Effectiveness of its First Impression Ads [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Yahoo! Finance
Snapchat has published a new research report which looks at the effectiveness of its “First Impression Ads,” which enable advertisers to ensure that their ad is the first displayed to their target audience in that app on a specific day. That can be a powerful option for maximizing ad response, and Snapchat's new study , created in partnership with Publicis Media, provides some additional insight into how valuable this placement can be in boosting the effectiveness of promotions in the app. The study looks at the performance of Snap's First Impression ads across three different formats: First Story – The first ad displayed within a users' Stories stream First Commercial – The first ad shown within video playback First Lens – The first promoted Lens shown in the Lens carousel Snapchat also recently launched “First Snap,” which enables advertisers to get their promotions to the top of user inboxes as well, but that isn't included in this study. The data highlights the va
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