Tim Hortons is launching pizza across Canada to 'stretch the brand' beyond breakfast [Financial Post (Toronto, Ontario, Canada)]
Restaurant Brands International Inc. Common Shares (QSR)
Last restaurant brands international inc. common shares earnings: 5/1 06:30 am
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Source: Financial Post
You can save this article by registering for free here . Or sign-in if you have an account. TORONTO — Tim Hortons executives and chefs have collectively eaten thousands of flatbread pizzas over the last several years. There were versions that were spicy, others that begged for flavoured oil to be added to the base and a slew designed to figure out which combination of cheeses would nail the “ooey gooey factor.” Article content The aim of the fast-food chain owned by Restaurant Brands International Inc was to craft a slate of flatbread pizzas hitting restaurants this week that would satisfy their youngest and oldest customers alike, but there was also a deeper mission: get diners in the door beyond breakfast. Article content “We are really strong in the morning … but we saw that opportunity existed in the afternoon,” said Tims' chief marketing officer Hope Bagozzi, sitting in the chain's Toronto test kitchen on a recent evening. “With single-digit market share for a play
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