Licensing Expo Opening Keynote Explores the Future of Gaming [Yahoo! Finance]
Roblox Corporation Class A (RBLX)
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Source: Yahoo! Finance
today the opening keynote presentation under the event theme "Brands at Play." Taking place May 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nevada, Licensing Expo brings together thousands of leading retailers, manufacturers and marketers to connect, identify future trends and secure consumer product deals with the world's most influential brands. Roughly 48% of the global population consider themselves either casual or active gamers. With mobile gaming capturing more players than ever before, the video game segment is building a community of billions. It is now a foregone conclusion that gaming is the next major category for consumer products growth. This opening keynote panel, "Video Games: Driving Billions to Play," explores the "why" behind gaming's massive growth in popularity, what gamers look for in a brand and how the next franchise model will lead with video games, either from brand-new IP or the revival of heritage titles. Panelists include Nick McWhorter,
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