Roblox Releases New Data Decoding Search and Style Trends in Digital Experiences
Roblox Corporation Class A (RBLX)
Company Research
Source: Business Wire
Roblox serves as a global hub for self-expression and cultural trends, with 70% of Gen Z Roblox users wearing branded virtual apparel to preview and guide real-world purchases. SAN MATEO, Calif.--(BUSINESS WIRE)--Roblox today released its 2025 Roblox Replay, offering a granular look at how users expressed themselves and engaged on Roblox this year. Driven by over 274 million daily avatar updates and more than 50 million searches each day, the findings illustrate Roblox’s evolution into a global hub of identity, creativity, and real-time cultural trends.The report surfaces two defining behavioral trends: the blurring of digital and physical self-expression, and the rise of a curious and trend-spotting community that increasingly turns to Roblox as a reflection of global cultural moments. Key findings from the 2025 report include:Self-Expression Blurs Digital and Physical WorldsDigital fashion is driving real-world brand awareness, with Gen Z using virtual apparel to discover labels
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