Wet Hydration Launches at The Vitamin Shoppe®, Expanding Access to Premium Functional Hydration [Yahoo! Finance]
BRC Group Holdings, Inc. (RILY)
NASDAQ:AMEX Investor Relations:
ir.brileyfin.com/investor-relations
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Source: Yahoo! Finance
launch at The Vitamin Shoppe ® in February 2026, bringing its portfolio of functional wellness waters and clear protein waters to one of the nation's leading specialty health retailers. Designed for today's on-the-go lifestyle, Wet Hydration offers zero sugar, zero bubbles, and bold fruit-forward flavors — combining hydration, function, and taste in a sleek aluminum can. With targeted benefits across hydration, wellness, and recovery, the brand continues to build momentum among fitness-forward and wellness-minded consumers. “We see The Vitamin Shoppe as a key partner in reaching consumers who are actively seeking functional solutions that fit into their daily routines,” said Randy Smith, VP of Sales at Wet Hydration. “This launch allows us to meet shoppers where they already go for performance and wellness, while offering something truly differentiated in the hydration aisle.” The Vitamin Shoppe rollout includes Wet Hydration's SKU's from the core Wellness Water lineup, as well
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Sec Filings
- 2/3/26 - Form 13F-HR
- 2/3/26 - Form 13F-HR
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- RILY's page on the SEC website