Samuel Adams Unwraps Winter White Ale First New Winter Seasonal in 30 Years
Boston Beer Company, Inc. (The) (SAM)
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Source: GlobeNewswire
BOSTON, Nov. 05, 2025 (GLOBE NEWSWIRE) -- Samuel Adams, one of the pioneers of craft beer, is gifting drinkers its first new winter seasonal in 30 years with the release of Winter White Ale. Samuel Adams Winter White Ale-- a festive white ale brewed with orange peel, cinnamon, nutmeg, and clove, perfect for cozy nights, holiday feasts and everything in between -- is now available nationwide through January 2026. Winter White Ale is a refreshingly bright and flavorful beer that balances citrusy sweetness with warming spices. Inspired by the beloved Holiday White Ale — which grew 14% last year[1] — Winter White Ale is the next evolution in Samuel Adams’ seasonal lineup. With a pale golden, hazy appearance and a crisp finish, it’s a modern twist on a classic winter style. “The holidays are all about celebrating special moments with family and friends,” said Tory Bratt, senior brand manager of Samuel Adams. “We brewed Winter White Ale to truly embrace the warmth of those moments t
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Earnings
- 10/23/25 - Beat
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Sec Filings
- 11/21/25 - Form 3
- 11/14/25 - Form SCHEDULE
- 11/12/25 - Form 8-K
- SAM's page on the SEC website