Truly Hard Seltzer is Giving One Lucky Friend Group their Own Reality Show this Spring Break – and Taps Breakout Reality Star JaNa Craig to Help with Casting
Boston Beer Company, Inc. (The) (SAM)
Last boston beer company, inc. (the) earnings: 4/22 04:15 pm
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Source: GlobeNewswire
BOSTON, March 18, 2026 (GLOBE NEWSWIRE) -- Every friend group thinks they’ve got what it takes to star in a hit reality TV show. And this spring break, Truly Hard Seltzer is here to make their dreams come truly. Truly is launching Truly Unscripted: Spring Break, an open casting call giving one real friend group the chance to star in their own reality TV miniseries, complete with an all-expenses-paid weekend getaway where a full production crew will document their every move. Beginning today, friend groups nationwide can submit their crew and their case for why they deserve the cameras – and of course, why they bring the drama. The winning group will be whisked away to an epic beach house in Florida from April 16 – 19 where an experienced reality TV producer and camera crew will be on-site. The weekend will be turned into a three-part reality TV miniseries dropping on YouTube this spring, giving fans a front-row seat to all the moments and mayhem that only happen when you'
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News
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SAM
Earnings
- 2/24/26 - Beat
SAM
Sec Filings
- 3/16/26 - Form 8-K
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- SAM's page on the SEC website