Starbucks announces the return of its tiered loyalty program [Yahoo! Finance]
Starbucks Corporation (SBUX)
Last starbucks corporation earnings: 4/28 04:05 pm
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Source: Yahoo! Finance
The coffee chain announced in a statement that it is launching a new tiered structure with three levels: Green, Gold and Reserve. It will launch on March 10. The lowest tier, Green tier, allows for members to keep their rewards stars from expiring with monthly activity such as redeeming any available rewards, buying something or reloading their Starbucks card each month. For members in the Gold and Reserve tiers, stars never expire. “We're redefining the industry with customer-focused benefits that set a new standard and ignite fandom. Starbucks Rewards has always been about creating connection, and we're evolving the program based on what our members told us matters most, offering faster, more meaningful benefits that make them feel appreciated,” Tressie Liebermann, Starbucks' global chief brand officer said. Another new feature of the revamped rewards program is Free Mod Mondays, where on one Monday Copyright 2026 Nexstar Media, Inc. All rights reserved. This material may n
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SBUX
Earnings
- 1/28/26 - Miss
SBUX
Sec Filings
- 1/28/26 - Form 10-Q
- 1/28/26 - Form 8-K
- 1/26/26 - Form DEFA14A
- SBUX's page on the SEC website