The merch wars have come to fast food [Yahoo! Finance]
Starbucks Corporation (SBUX)
Last starbucks corporation earnings: 4/28 04:05 pm
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Source: Yahoo! Finance
Analysts told Business Insider the trend plays on consumers' FOMO — and it's not going anywhere. Limited-edition cups, tote bags, and cartoonish keychains are the latest weapon in the restaurant industry's battle for consumer attention. As restaurant margins remain tight and consumers become more price-sensitive, chains are expanding their retail offerings and increasingly turning to collectible merchandise as a way to signal increased value without resorting to discounting. The strategy, experts say, taps into consumers' fear of missing out as well as their sense of identity — especially for younger generations , who see brands as social signals — while driving repeat visits, loyalty sign-ups, and viral buzz. The result is a low-cost, high-impact approach that helps restaurants stay culturally relevant and top of mind even as dining habits shift. Starbucks' Bearista cups are a recent and widely visible example. Released in limited quantities around the holidays, the cups spa
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SBUX
Earnings
- 10/29/25 - Miss
SBUX
Sec Filings
- 11/20/25 - Form 4
- 11/20/25 - Form 4
- 11/20/25 - Form 4
- SBUX's page on the SEC website