‘What do you think is going on with the stock price?': Starbucks CEO Brian Niccol says baristas' market savvy makes him proud [Yahoo! Finance]
Starbucks Corporation (SBUX)
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Source: Yahoo! Finance
He chats up the company's employees to take a measured business temperature. According to Niccol, the baristas he speaks with have a vested interest in the company's success. In a conversation with investors at the Starbucks 2026 investors day meeting , Niccol said many employees he encounters tend to ask him about the company's stock. “When I walk into stores, they will ask me, ‘what do you think is going on with the stock price?'” Niccol said. “I love it because, you know, that means they care.” The CEO of the world's largest coffee chain said that interest extends beyond financial motivation, saying that Starbucks employees, or “partners,” as the company refers to them, ask from a place of pride. “You want to be at a company that you care about being a part of,” Niccol said. “You want to be at a company that you think makes a difference in the community, that community that you live in.” Starbucks has for years aimed to bolster employee engagement by delivering an “ownership
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SBUX
Earnings
- 1/28/26 - Miss
SBUX
Sec Filings
- 1/28/26 - Form 10-Q
- 1/28/26 - Form 8-K
- 1/26/26 - Form DEFA14A
- SBUX's page on the SEC website