Five Decades of Box Office Intelligence: Comscore Celebrates 50 Years of Movie Measurement
comScore, Inc. (SCOR)
Last comscore, inc. earnings: 2/27 04:05 pm
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Source: GlobeNewswire
LOS ANGELES, April 15, 2026 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR) today announced it is celebrating 50 years of continuous box office measurement, with its movies division marking five decades of innovation, industry trust, and global leadership in theatrical data. The business traces its origins to 1976, when industry pioneer Marcie Polier Swartz founded a centralized box office reporting service to bring consistency and transparency to theatrical performance data. Over the decades, the business evolved alongside the film industry, operating under several names and ownerships, before becoming part of Comscore through the company’s merger with Rentrak in 2016. “Comscore is passionate about supporting the studios, exhibitors, and storytellers who bring films to audiences around the world, and proud of the trust the industry has placed in our data and our people for decades,” said Janice O’Bryan, SVP & Managing Director, Movies Domestic Comscore. “50 years of uninterrupt
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