Samba TV Appoints Kelly Barrett as SVP and Global Head of Product Management [Yahoo! Finance]
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Source: Yahoo! Finance
SAN FRANCISCO, April 16, 2026 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced the appointment of Kelly Barrett as Senior Vice President of Product Management, as part of its continued investment in expanding its leadership team. Barrett reports directly to Co-Founder and CEO Ashwin Navin and leads global product management across Samba's portfolio of analytics and audience solutions. The timing is deliberate, as agentic AI is changing how marketers plan, buy, and measure. Many measurement systems and audience platforms, including next-generation models built on LLMs and GenAI, still rely on probabilistic methodologies and signals that have questionable accuracy. Unlike probabilistic methodologies, Samba's dataset is built from the ground up as Samba AI indexes streaming, broadcast, and digital media, using opted-in deterministic signals from tens of millions of connected TVs and billions of web users in more than 50 countries. That p
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