Supergoop Taps Former Peloton CMO Lauren Weinberg [Yahoo! Finance]
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Source: Yahoo! Finance
The exec, who was most recently CMO at Peloton, will join the buzzy SPF skincare brand's executive leadership team to oversee brand, social and growth marketing, product innovation, creative, consumer insights, strategic partnerships, and communications. Since its 2005 launch, Supergoop - which sells lotions, mists, CC creams, and other products - has scaled from a scrappy startup to a $700 million business by reframing SPF as a beauty ritual rather than a chore. Weinberg told ADWEEK that the business has “built something rare: true category leadership with an authentic point of view.” She said her focus over the next six months will be on deepening cultural relevance and showing up in everyday lifestyle spaces to drive growth for the company. “The work starts with listening closely to the consumer, bringing a fresh perspective shaped by my background, and creating thoughtful, accessible ways for people to connect with Supergoop,” Weinberg added. The exec left Peloton in Au
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