Swerve TV Raises $2.5M to Boost Swerve Combat and Women's Sports [Los Angeles Times (CA)]
comScore, Inc. (SCOR)
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Source: Los Angeles Times
its Series A financing round led by Scott Galloway , a professor at the New York University Stern School of Business and a co-founder of Prof G Media. The new capital will fund the company's expansion plans, including the launch of additional channels, deepening the distribution with tier-one FAST platforms, and improving Swerve TV's third-party FAST channel services for leagues and media brands who want to monetize and promote their content. “FAST is one of the most compelling growth stories in media, and live sports is its strongest use case. Swerve TV has proven traction, deep industry relationships, and a clear vision for scaling into a next-generation programming network,” said Galloway, who was also one of the principal investors in the round, in a statement. According to Comscore , an American-based global media measurement and analytics company, the total number of hours watched across major FAST services grew by 43% year-over-year, highlighting the increasing adoption of
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