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Stock impact report

How one startup is shaking up the ethnic food aisle [Yahoo! Finance]

Sprouts Farmers Market, Inc. (SFM) 
NASDAQ:AMEX Investor Relations: investors.sprouts.com
Company Research Source: Yahoo! Finance
The 29-year-old co-founded Asian food startup Omsom with her sister, Kim. The company sells chef-crafted packaged noodles and sauces. So far, Omsom has managed to sell more than 4 million products and is available in more than 2,000 stores, including Whole Foods ( AMZN ), Target ( TGT ), and Sprouts ( SFM Pham and her sister, the daughters of Vietnamese refugees, were able to secure investors such as Away Co-founder and CEO Jen Rubio, Zola Co-founder and CEO Shan-Lyn Ma, and food-focused VC firm New Fare Partners Founder Elly Truesdell. At Omsom's office in Bushwick, Brooklyn, Pham gives Yahoo Finance Senior Reporter Brooke DiPalma a literal taste of how she leads her small team to shake up ethnic aisles and change the way consumers eat and think about Asian cuisine. “Omsom is all about being proud and loud, especially when the stereotype of Asian Americans in America's kind of like submissive, or docile,” Pham says. “Omsom is our true kind of energy and ethos and spirit.” Pha Show less Read more
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