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Stock impact report

Omsom is taking Asian food mainstream as demand grows for ethnic packaged food [Yahoo! Finance]

Sprouts Farmers Market, Inc. (SFM) 
NASDAQ:AMEX Investor Relations: investors.sprouts.com
Company Research Source: Yahoo! Finance
Asian food startup Omsom is setting its sight on the growing ethnic packaged food market. Similar to how Cava ( CAVA ) and Chipotle ( CMG ) popularized Mediterranean and Mexican food on their way to becoming multibillion-dollar enterprises, Omsom aims to win America over with its Asian cooking sauces and packaged spicy noodles. "The white space we found was that Asian American stories and flavors are taking America by storm," Omsom co-founder and CEO Vanessa Pham told Yahoo Finance for the season two premiere of Lead This Way . "But when you walk into the mainstream grocery store and you look at the shelf, it is not ... up to par with what you're seeing in restaurants and even in movie theaters." Pham and her sister Kim Pham originally came up with the idea while hiking in Bolivia in 2018. The duo juggled building the idea on nights and weekends while continuing their careers in finance. "As a daughter of Vietnamese refugees, I think I was on a safe path. I just wanted to do Show less Read more
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