PLUS ULTRA AND ZIMBA ORAL CARE PRODUCTS DEBUT AT WALMART IN MARCH 2024, INSPIRING SHOPPERS TO SMILE BRIGHTER AND SUSTAINABLY [Yahoo! Finance]
Sprouts Farmers Market, Inc. (SFM)
NASDAQ:AMEX Investor Relations:
investors.sprouts.com
Company Research
Source: Yahoo! Finance
shoppers, Walmart will begin carrying sister brands Plus Ultra and Zimba this March. Both female-founded and female-run companies, Plus Ultra is the first sustainable brand of eco-friendly replacement heads for electric toothbrushes and oral care products, while Zimba produces a line of affordable, premium and fun flavored teeth whitening products. Gen Z and Millennials, which collectively account for close to 43% of the U.S. population (source: Statistica ), are making buying decisions based on natural and sustainable choices. Three-quarters of Gen Z consumers consider sustainability more important than brand names, and the same percentage of Millennials are also shifting their buying habits toward eco-conscious products. Plus Ultra, already sold in such natural retail venues such as Whole Foods Markets, Thrive Market and Lassens, will make the mainstream leap into approximately 600 Walmart stores nationwide with two of its innovative products: replacement heads made from recycle
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SFM
Earnings
- 2/22/24 - Beat
SFM
Sec Filings
- 4/5/24 - Form ARS
- 4/5/24 - Form DEFA14A
- 4/5/24 - Form DEF
- SFM's page on the SEC website