PRIMA Accelerates at Sprouts Farmers Market as Fastest-Growing Protein Bar Brand [Yahoo! Finance]
Sprouts Farmers Market, Inc. (SFM)
NASDAQ:AMEX Investor Relations:
investors.sprouts.com
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Source: Yahoo! Finance
CHICAGO March 10, 2026 /PRNewswire/ -- Prima, the beef tallow protein bar brand, announces strong retail performance across 481 doors at Sprouts Farmers Market, supported by accelerating velocity and sustained retailer demand following its launch in April 2025. The First and Only Ancestral Protein Bar on the Market With 21g of Complete Animal Protein Over the past ten months, Sprouts has ordered more than 1.2 million Prima bars, reflecting strong and ongoing demand across its footprint. According to SPINS and Sprouts data (L24 WE 12/28/2025), Prima is currently the fastest-growing nutrition bar brand at Sprouts, driven by standout performance across its core flavors including Cookie Dough, Cacao, Salted Caramel, and Mocha. Product-level velocity has been particularly notable. Prima's Cacao bar is the #1 selling nutrition bar at Sprouts, holding the highest unit and dollar velocity in the category, while Salted Caramel ranks as the second highest selling nutrition bar, underscor
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SFM
Earnings
- 2/19/26 - Beat
SFM
Sec Filings
- 3/13/26 - Form 144
- 3/13/26 - Form 144
- 3/13/26 - Form 144
- SFM's page on the SEC website