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Stock impact report

Tractor Beverage Company's Haymaker Wins 2026 NEXTY Award as Farmer-Founded Brand Expands into Retail [Yahoo! Finance]

Sprouts Farmers Market, Inc. (SFM) 
NASDAQ:AMEX Investor Relations: investors.sprouts.com
Company Research Source: Yahoo! Finance
DENVER March 9, 2026 /PRNewswire/ -- Tractor Beverage Company , the farmer-founded brand behind the first and only USDA certified organic beverages served at scale in U.S. foodservice, today announced that Haymaker has won the 2026 NEXTY Award in the Beverage category at Natural Products Expo West, marking an early milestone in the company's expansion into retail. Haymaker was also recognized as a finalist in the Product Design & Storytelling category, highlighting both the liquid and the brand vision behind Tractor's modern take on a centuries-old farmer's tonic. Presented by New Hope Network, the NEXTY Awards recognize the most progressive products in the natural products industry. Nearly 1,000 products were entered across 37 categories for the 2026 awards. Judges selected finalists based on three criteria: inspiration, innovation and integrity, ultimately naming one winner in each category from a pool of 164 finalists during the Expo West awards ceremony. The recognition comes Show less Read more
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