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Stock impact report

Designers Say They've Cracked Pantone's 2026 Color Of The Year Pick [Forbes]

Sherwin-Williams Company (The) (SHW) 
Last sherwin-williams company (the) earnings: 4/29 07:00 am Check Earnings Report
US:NYSE Investor Relations: investors.sherwin-williams.com
Company Research Source: Forbes
Since late summer, the color forecasting industry has released a parade of hues predicted to rule in 2026. Lead forecaster Pantone usually announces its annual choice in early December and will soon release a countdown clock for the announcement. Designers think they know what direction Pantone is heading for its 2026 Color of the Year announcement—based on an overall trend that leans heavily toward warm hues, grounded neutrals and sophisticated greens. It's a continuation and evolution of the warm, natural tones that dominated 2025. Some designers interviewed for this story suspect Pantone will choose a neutral (a Pantone Warm Gray is one guess), a reddish hue, or a blue, said to invigorate while providing a sense of calm. Designers Agree That Pantone Will Pick A Shade of Green But one color stands out, taking top billing in designers' predictions: a shade of green. It's a choice backed by several brands that have chosen the hue: Behr's Hidden Gem (N430-6A) a smoky jade; Val Show less Read more
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