Dropping vowels hasn't done us any harm, insists Abrdn [Yahoo! Finance]
ABRDN PLC UNSP ADR (SLFPY)
NASDAQ:AMEX Investor Relations:
standardlife.com/dotcom/investor-information/financial-results.page
Company Research
Source: Yahoo! Finance
Sir Douglas Flint, chairman of the FTSE 250 asset manager, insisted the business was “proud” of its decision to change its name from Standard Life Aberdeen to Abrdn in 2021. He argued that keeping all of its vowels would have weakened the company's brand recognition, even despite the ridicule it has since received. Speaking at Abrdn's annual general meeting on Wednesday, he said: “We could have used the name Aberdeen spelt out with all the letters and the vowels. “But any internet search would have taken you to Aberdeen Football Club or the city of Aberdeen. You can't protect the brand that belongs to something like a city.” Abrdn – pronounced Aberdeen – has been mocked widely in recent years over the controversial rebrand Critics have joked that the company developed a case of “irritable vowel syndrome” and have referred to Stephen Bird, the company's chief executive, as Stphn Brd. Speaking to shareholders, Sir Douglas said: “Anyone who has done a rebranding will say the
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SLFPY
News
- Deutsche Bank's DWS Reports Inflows; Assets Climb to Record High [Yahoo! Finance]Yahoo! Finance
- Deutsche Bank's DWS Reports Inflows; Assets Climb to Record High [BNN Bloomberg (Canada)]BNN Bloomberg
- Abrdn hits out at 'corporate bullying' over name change [Yahoo! Finance]Yahoo! Finance
- Mocking our company name is bullying, says Abrdn executive [Yahoo! Finance]Yahoo! Finance
- Robeco, Lombard Odier Among Buyers of New Adani Green Bonds [Financial Post (Toronto, Ontario, Canada)]Financial Post
SLFPY
Sec Filings
- 5/9/24 - Form 13F-HR
- 4/26/24 - Form D
- SLFPY's page on the SEC website