Mocking our company name is bullying, says Abrdn executive [Yahoo! Finance]
ABRDN PLC UNSP ADR (SLFPY)
NASDAQ:AMEX Investor Relations:
standardlife.com/dotcom/investor-information/financial-results.page
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Source: Yahoo! Finance
Peter Branner, Abrdn's chief investment officer, accused the media of being “childish” after ridiculing the fund's decision to drop most of the vowels in its name. The global investment company , which has £495bn of assets under management, changed its name from Standard Life Aberdeen to Abrdn in 2021 as part of a major rebrand. It triggered a wave of mockery in the press, which referred to the company “dropping Es” and developing a case of “irritable vowel syndrome”. Stephen Bird, the company's chief executive, was referred to as Stphn Brd. At the time, the business insisted that changing to Abrdn – pronounced Aberdeen – would create a “modern, agile, digitally enabled brand”. The rebrand replaced five different brand names which had each been operating independently and used a logo designed by Wolff Olins, a key agency behind the 2012 London Olympics. Speaking to Financial News, Mr Branner said: “I understand that corporate bullying to some extent is part of the game wi
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