The AI Content Crisis: A Publisher's Guide To Survival And Success In 2025 [Forbes]
Similarweb Ltd. Ordinary Shares (SMWB)
Company Research
Source: Forbes
Last month, I sat in a conference room with the CTO of a major publishing house as he showed me their latest traffic analytics. "Look at this," he said, pointing to a sharp downward trend. "AI bots aren't just crawling our content anymore—they're devouring it." His experience isn't unique. As someone who's spent the last decade helping media companies secure their digital assets, I've seen the impact of AI bot traffic exploding by 300% in just six months of 2025, as documented by Akamai research. At the same time, Tollbit found that unauthorized AI scraping, which bypasses robots.txt, jumped from 3.3% to 12.9% in a single quarter. This isn't just another technical challenge—it's an existential transformation of how content is consumed and monetized. The Traffic Exodus Is Real In practice, leading publishers are experiencing traffic losses between 1% and 25% from Google AI Overviews alone, with non-news brands suffering even steeper declines of 14%, according to Digital Conten
Show less
Read more
Impact Snapshot
Event Time:
SMWB
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
SMWB alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
SMWB alerts
High impacting Similarweb Ltd. Ordinary Shares news events
Weekly update
A roundup of the hottest topics
SMWB
News
- AI Discovery Surges: Similarweb's 2025 Generative AI Report Says [Yahoo! Finance]Yahoo! Finance
- AI Discovery Surges: Similarweb's 2025 Generative AI Report SaysBusiness Wire
- Similarweb: Well Positioned For Growth Acceleration In The Coming Quarters [Seeking Alpha]Seeking Alpha
- Reddit Stock: Highly Valuable Data In The AI Era [Seeking Alpha]Seeking Alpha
- Bluesky's active users plummeted following Trump's election win while Truth Social made modest gains: Report [FOX Business Network]FOX Business Network
SMWB
Earnings
- 11/11/25 - Beat
SMWB
Sec Filings
- 11/12/25 - Form 6-K
- 10/27/25 - Form 6-K
- 9/9/25 - Form 144
- SMWB's page on the SEC website