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Stock impact report

Here's how AI is helping holiday shoppers [USA TODAY]

Similarweb Ltd. Ordinary Shares (SMWB) 
Company Research Source: USA TODAY
Keep Watching More shoppers are using AI this holiday season – whether they are utilizing the technology on purpose or not. The usage of AI to aid in finding gifts and tracking prices has skyrocketed this holiday season as the technology continues to advance and people's comfort level with AI increases. “Consumers are researching and they're price comparing,” Katherine Black, a partner at global management consulting firm Kearney where she leads food, drug and mass market retail, told USA TODAY. "They're getting gift ideas.'' The major growth of AI has been as a referral channel, leading consumers directly to retailers' links to purchase items, she said. AI options include ChatGPT, Google's Gemini and AI built into retailers' own websites. AI usage has increased More than half of shoppers or 53% who were surveyed recently by CouponFollow said they have used or plan to use AI tools or services for their holiday shopping this year. Nearly 7 in 10, or 69%, said they believ Show less Read more
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