Internal documents show how many people are using Meta's Vibes AI feed each day [Business Insider]
Similarweb Ltd. Ordinary Shares (SMWB)
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Source: Business Insider
Become an Insider and start reading now. Have an account? Log in Internal documents show how Meta's new Vibes AI video feed is performing across its biggest markets. The data reveals which countries are driving early growth and where usage is slipping. The documents also detail how people use Vibes, from prompting the AI to scrolling through videos. Meta's new Vibes AI feed has about 2 million daily active users as of November 9 and grew about 1% from the previous week, according to internal data viewed by Business Insider. The numbers, which haven't been reported before, offer an early look at how many people open the dedicated AI video feed each day. Vibes, which Meta added to the Meta AI app in late September, just days before OpenAI debuted rival Sora , lets people create and scroll through AI-generated videos. For comparison — and because few companies publicly break out daily active users for individual products — Meta recently said its Threads app , which launch
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