OpenAI thought it could own AI videos. The reality was too expensive [CNN]
Similarweb Ltd. Ordinary Shares (SMWB)
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Source: CNN
A version of this story appeared in CNN Business' Nightcap newsletter. To get it in your inbox, sign up for free here New York — Six months and millions of dollars down the drain, OpenAI is pulling the plug on what it once called “the most powerful imagination engine ever built.” There seems to have been two key missteps in the Sora saga: OpenAI didn't understand how consumers engage with video on the internet. OpenAI underestimated just how crazy-expensive it would be to run such a power-intensive app. ICYMI: OpenAI said Tuesday that it would wind down Sora, the TikTok-like text-to-video app that, to OpenAI's credit, did make some super real-looking stuff. Its release was a turning point for AI-generated video, elevating it from the realm of goofy slop to sophisticated deepfakes (for better or worse). The Sora rollback is part of a broader shift within OpenAI, once the undisputed frontrunner in the AI race that now faces serious competition from rivals such as Anthro
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