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Stock impact report

Rakuten Advertising and Similarweb Power LLM Visibility and Performance Intelligence for Brands [Yahoo! Finance]

Similarweb Ltd. Ordinary Shares (SMWB) 
Company Research Source: Yahoo! Finance
marketing network, and Similarweb, the leader in digital data and market intelligence, today announced a strategic collaboration to deliver the affiliate industry's most powerful and unique data capabilities that help brands better understand and optimize their presence within large language models (LLMs) and across digital marketing channels. As AI reshapes how consumers discover and engage with brands, this partnership is designed to help advertisers move beyond traditional metrics and better understand where and how decisions are increasingly being influenced. www.similarweb.com As part of the agreement, Rakuten Advertising will integrate Similarweb's proprietary, best-in-class data into its analytics and reporting environment, offering brand advertisers deeper visibility into how their content and performance surface in emerging AI-driven discovery channels. Built on real user behavioral data at scale for topics and responses, Similarweb's insights provide a more comprehensive Show less Read more
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