The SMX-CETI Alliance That Can Bankrupt Fashion Fakes (NASDAQ: SMX) [Yahoo! Finance]
SMX (Security Matters) Public Limited Company - Ordinary Shares (SMX)
Company Research
Source: Yahoo! Finance
Logos, marketing campaigns, and glossy runway shows built brands into billion-dollar icons. But behind the glamour sits a brutal reality: supply chains stretched across continents, sustainability promises that often collapse under scrutiny, and counterfeiters who exploit every blind spot. In this environment, words are cheap, and ingredients are even more so. Proof is what has become priceless. That's what makes the announced collaboration between SMX ( NASDAQ: SMX ) and CETI, one of Europe's premier textile research centers, so much more than another sustainability headline. By embedding molecular identity into fibers and pairing it with blockchain-backed digital passports, they're not just policing counterfeits or checking ESG boxes. They're turning sustainability itself into a financial instrument. Proof is no longer a burden. It's currency. Consider the implications. A luxury brand that can prove every recycled fiber in its new collection isn't just avoiding fines or pleasing
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News
- Top Midday Decliners [Yahoo! Finance]Yahoo! Finance
- Proof Is the New Plastic: SMX Turns Sustainability Into an $824 Billion Market Opportunity (NASDAQ:SMX) [Yahoo! Finance]Yahoo! Finance
- SMX and CETI End Luxury Fashion Guesswork; Fake Fashion Faces Its End (NASDAQ: SMX) [Yahoo! Finance]Yahoo! Finance
- Rolling Stone Dives Into the Science Behind SMX's Proof-Driven Circularity Platform (NASDAQ: SMX) [Yahoo! Finance]Yahoo! Finance
- SMX Scores the Big Three - Cultural Validation from Rolling Stone, Compliance Leadership, and Proof as Currency (NASDAQ: SMX) [Yahoo! Finance]Yahoo! Finance
SMX
Sec Filings
- 12/3/25 - Form 6-K
- 12/1/25 - Form 6-K
- 11/25/25 - Form 6-K
- SMX's page on the SEC website