NFL star Travis Kelce takes stake in mattress maker Sleep Number [BNN Bloomberg (Canada)]
Sleep Number Corporation (SNBR)
Last sleep number corporation earnings: 4/22 04:01 pm
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US:NASDAQ Investor Relations:
ir.sleepnumber.com
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Source: BNN Bloomberg
The company said the partnership, first reported by Reuters, will give Kelce a stake of under five per cent in the mattress maker and will feature the Kansas City Chiefs' star tight end in its national advertising campaigns over the next three years. Kelce is buying some of the shares on his own and receiving additional restricted stock that vests over the three years as part of the deal, the company said. It did not disclose the precise breakdown, nor the exact size or value of the stake. Co-host of the popular podcast “New Heights,” Kelce has slept on a Sleep Number bed since 2019. He has publicly endorsed the company's products since at least 2020, posting a photo of himself on social media showing him sleeping on a Sleep Number 360 smart bed. This is the three-time Super Bowl champ's latest investment in a public company after buying shares in amusement park chain Six Flags Entertainment last year. Kelce's investments have carried more weight than most NFL players thanks
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News
- Travis Kelce partners with Sleep Number—shop winning Presidents Day deals [USA TODAY]USA TODAY
- I used Claude to vibe-code my wildly overcomplicated smart home [Verge, The]Verge, The
- Sleep Number Welcomes Travis Kelce as its Newest Strategic Partner and Investor [Yahoo! Finance]Yahoo! Finance
- Sleep Number rallies after adding Travis Kelce as a strategic partner and key investor [Seeking Alpha]Seeking Alpha
- Sleep Number Welcomes Travis Kelce as its Newest Strategic Partner and InvestorBusiness Wire
SNBR
Earnings
- 11/5/25 - Miss
SNBR
Sec Filings
- 2/6/26 - Form SCHEDULE
- 2/5/26 - Form SCHEDULE
- 1/28/26 - Form 8-K
- SNBR's page on the SEC website