A Labubu movie? Pop Mart, Sony team up to bring viral toy to life. [USA TODAY]
Sony Group Corporation American Depositary Shares (SONY)
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Source: USA TODAY
Based on your interests What triggered Trump's firing of Kristi Noem? AI Overview Full Summary Pop Mart and Sony Pictures announced a live-action/CGI hybrid film based on the viral Labubu toy, with Paul King directing and co-writing the screenplay with Steven Levenson. The project has no release date yet, and the article notes the toy's design, 2025 viral surge, and celebrity endorsements. Pop Mart and Sony Pictures Entertainment are reportedly teaming up to bring Labubu to life in a film that is a live-action and CGI hybrid. Paul King, who was behind "Paddington," "Paddington 2" and "Wonka," is set to produce and direct the film, Reuters reported. King will co-write the movie's screenplay with award-winning writer Steven Levenson, best known for "Dear Evan Hansen." Sony reportedly acquired the movie rights in November, according to USA TODAY's previous reporting . However, an official announcement was just released. And soon, the dolls will come to life after going viral
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