Data In Shaping Marketing Decisions [Forbes]
Sprout Social, Inc - Class A (SPT)
Last sprout social, inc - class a earnings: 2/26 04:10 pm
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Source: Forbes
We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the methods of engagement and the extent of our reach. However, the landscape of technology has undergone a shift, making data analytics not only more accessible but also incredibly precise. Gone are the days when the intricacies of audience data were the sole purview of industry experts and top brands. Now, even influencers and the average TikTok content creator possess the means to delve into the statistics behind marketing, thanks to the democratization of data analytics tools within many media platforms. Evolution Of Traditional Media This evolution toward data-driven strategies is particularly notable in the fields of media, marketing and entertainment. We've witnessed a radical transformation from the once murky traditional methods to a new era where even actions such as scanning QR codes yield trackable insights. This shift does not imply that every consumer int
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News
- New Research Reveals Influencers Significantly Drive Purchasing Decisions [Yahoo! Finance]Yahoo! Finance
- New Research Reveals Influencers Significantly Drive Purchasing Decisions [Financial Post (Toronto, Ontario, Canada)]Financial Post
- New Research Reveals Influencers Significantly Drive Purchasing DecisionsGlobeNewswire
- Recurly Strengthens C-Suite; Appoints Lina Tonk as Chief Marketing Officer [Yahoo! Finance]Yahoo! Finance
- Sprout Social, Inc. (NASDAQ: SPT) had its "buy" rating re-affirmed by analysts at Needham & Company LLC. They now have a $75.00 price target on the stock.MarketBeat
SPT
Earnings
- 2/20/24 - Beat
SPT
Sec Filings
- 4/15/24 - Form 8-K
- 4/9/24 - Form 4
- 4/8/24 - Form 4
- SPT's page on the SEC website