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0.00318471337579625 0.0054458598726115 0.00597133757961778 0.00716560509554139 -0.000796178343949028 -0.00159235668789806 -0.00517515923566875 0.00796178343949042
Stock impact report

How Does A Celebrity Brand Collaboration Earn Public Approval In 2025? [Forbes]

Sprout Social, Inc - Class A (SPT) 
Last sprout social, inc - class a earnings: 2/26 04:10 pm Check Earnings Report
Company Research Source: Forbes
Despite the constant stream of celebrity faces plastered on the social channels of the industry's most lucrative fashion and beauty brands, not every partnership results in a success. As the standards for the media one consumes—and, most importantly, impacts one's buying habits—continue to rise in an era defined by authenticity, effectively leveraging celebrity collaborations to connect with audiences has grown to be somewhat of a daunting task. As brands like Gap relish in online praise for the success of its series of choreographed denim advertisements—the most popular of which being its Better in Denim collaborative marketing campaign with popular girl group KATSEYE—competitors in nearly identical spaces fall victim to vicious online ridicule at the release of poorly-received promotional visuals—note American Eagle's recent video collaboration with actress Sydney Sweeney aptly titled Sydney Sweeney Has Great Jeans And so, as advertisements' relative acceptance among audiences Show less Read more
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