Social Media Overtakes Traditional Channels for Holiday Shopping Inspiration
Sprout Social, Inc - Class A (SPT)
Last sprout social, inc - class a earnings: 2/26 04:10 pm
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Source: GlobeNewswire
New research finds that social media is the number one source for holiday gift inspiration for Gen Z and Millennials73% of shoppers plan to contact a brand on social media this holiday seasonA large majority of consumers are comfortable with companies using AI to deliver better customer care CHICAGO, Nov. 04, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of social media management and analytics software, reveals that social media is a leading hub for shopping, customer care, and product discovery around peak retail season. The Q4 2025 Pulse Survey highlights how authentic, human-driven content and customer care outperform automation, offering brands clear strategies to capture revenue as we enter the peak of the gift-giving season. The survey finds that 80% of shoppers plan to use social media as much, or more, than last year to find holiday gifts. Among Gen Z and Millennials, social media is now the #1 source for holiday gift
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News
- Sprout Social Releases First-Ever Social Media Dictionary, Unveiling the Viral Words That Defined Culture in 2025GlobeNewswire
- Sprout Social (SPT) Fell Following Reduced Guidance [Yahoo! Finance]Yahoo! Finance
- How Analyst Views Are Shaping the Evolving Story for Sprout Social [Yahoo! Finance]Yahoo! Finance
- 3 Easy Ways To Support A Small Business—Without Spending Up Large [Forbes]Forbes
- Sprout Social Unveils Trellis, its AI Agent That Turns Social Data Into Instant Enterprise Intelligence [Yahoo! Finance]Yahoo! Finance
SPT
Earnings
- 11/5/25 - Beat
SPT
Sec Filings
- 12/4/25 - Form 4
- 12/4/25 - Form 4
- 12/3/25 - Form 144
- SPT's page on the SEC website