Early Testing Shows 2026 Could Be the Strongest Big Game Ad Year Yet, with the NFL, Budweiser, and Ring in the Lead [Yahoo! Finance]
System1, Inc. Class A (SST)
Company Research
Source: Yahoo! Finance
NEW YORK, February 04, 2026 BUSINESS WIRE System1, the Creative Effectiveness Platform, has revealed which Big Game ads U.S. audiences love most so far and which have the greatest potential to drive long-term growth and profit. Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share common creative strengths, including stories rooted in pop culture, recognizable music, exaggerated humor and parody. With more than 100,000 ads, System1's Test Your Ad Competitive Edge platform is the world's largest database of emotional norms. It measures consumers' emotional responses to creative, assigning a score of 1.0 to 5.9 Stars based on long-term brand-building potential. Ads that make people feel intense, positive emotions like happiness and surprise score high on the scale. Early-release Big Game ads currently average 3.2 Stars, the strongest performance yet at thi
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SST
Sec Filings
- 1/29/26 - Form 4
- 1/29/26 - Form 4
- 1/29/26 - Form 4
- SST's page on the SEC website