How The Super Bowl And Olympics Let Brands Capture Cultural Moments [Forbes]
System1, Inc. Class A (SST)
Company Research
Source: Forbes
... More Getty Images With the growth of digital advertising over the past few decades , opportunities for brands to reach a mass audience have become increasingly scarce. In an era of media fragmentation, many advertisers use data management platforms and artificial intelligence programs to deliver highly targeted messages to consumers. However, for many well-known brands with strong attribute associations and high equity, reach still matters—and the cost of microtargeting can be offset by the ability to be seen by a large number of consumers. For these brands, mega-events such as the Super Bowl and the Winter Olympics offer considerable opportunity not only because of their reach, but also because they can link themselves to critical cultural moments. The Opportunity to Build Brands Via The Super Bowl and Olympics NBC is expecting large audiences for the 2026 Winter Olympics in Milan, Italy (Photo by Stefano RELLANDINI / AFP via Getty Images) ... More AFP via Getty Imag
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