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Stock impact report

Adstra Partners with The Marketing Cloud to Provide Privacy-Centric Identity Resolution via Databricks Clean Rooms [Yahoo! Finance]

Stagwell Inc. - Class A (STGW) 
Company Research Source: Yahoo! Finance
NEW YORK, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Adstra , an industry leader in identity resolution, today announced a collaboration with Stagwell's The Marketing Cloud (TMC) and Databricks, the data and AI company, to enhance data collaboration for modern marketers. Through Databricks Clean Rooms , Adstra is making its Conexa Identity Network available to TMC clients, allowing them to resolve and enrich their first-party data in a secure, privacy-first environment. This partnership enables brands to gain a complete view of their customers without the need to move or directly share sensitive raw data. By utilizing clean room technology, Adstra and The Marketing Cloud are removing the traditional risks and complexities of data sharing. Marketers can now seamlessly match their first-party data against Adstra's comprehensive identity graph to improve audience accuracy and scale. This collaboration provides a streamlined way for brands to build high-fidelity audiences and activate data-dr Show less Read more
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